The traditional image of American ranching is evolving, with women like Haley Robison and Sheridan Visser leading the charge. Their stories reveal how determination, innovation, and community support are transforming agricultural businesses across the heartland.
Haley's journey from helping on her family's ranch to establishing Dry Creek Red Angus showcases the methodical path to building a respected cattle operation. Beginning with just three heifers in high school, she's now producing thirty-plus registered bulls annually through careful genetic selection and advanced reproductive technologies. Her focus on creating efficient, moderate-framed females that thrive in North Dakota's challenging environment demonstrates the scientific precision modern ranchers bring to their breeding programs.
Meanwhile, these entrepreneurial ranchers identified an opportunity to transform a byproduct of their beef production into something valuable. Holy Cow Tallow began as a solution for sensitive skin issues but quickly grew into a thriving business with retail locations across multiple states. Their whipped tallow lotion and natural sunscreen harness the healing properties of beef suet, rich in vitamins A, D, E, and K that naturally complement the human skin barrier.
What truly distinguishes these women is their ability to balance multiple enterprises while raising young families. With children as young as six already actively participating in ranch work, they're nurturing the sixth generation on land established in 1907. Their husbands are equal partners in these endeavors, with Max even running his own custom leather business shipping nationwide.
This model of diversification, embracing both traditional practices and innovative product development, offers a blueprint for sustainable rural businesses. By integrating cattle production, value-added products, and committed community networks, these women demonstrate how modern agriculture can thrive through female leadership and entrepreneurship.
Ready to experience the healing benefits of beef tallow products made by real ranchers? Visit Holy Cow Tallow on Facebook or Instagram @HolyCowND to discover their all-natural skincare line.
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